Samsung has discontinued production on the Note 7. The replacement units
had a high number of reports that they were also bursting into flame.
It might be a little early to do a post-mortem on the whole saga, but
there are a few things we know.
It
isn't totally clear if the problem is entirely a battery construction
issue. There may be a software issue that contributes or is the real
cause of the problem. Or, it could be a construction issue that is
creating a physical short somehow.
One of the common themes in complaints was that the battery is not user
replaceable. And as long as Samsung, and any other supplier, treats the
volatile battery and the electronics as a single package they will
probably get the same complaint. Everyone could see this whole problem
being a non-issue just with a little design change.
Samsung's brand is tarnished, and that means more sales for other
makers. The iPhone 7 has had a handful of hot phones, but since they
were outselling the Note 7 by a great deal, it doesn't look like their
problem is going to be outside the norm. The Google Pixel was released
at about the right time so it may see a boost in sales, as well as LG.
We may even see HTCand Huawei increase marketing to take advantage of
the shift.
Samsung is also trying to make sure there are no Note 7s still out there
by the time they are done. So if your local store does not replace the
phone for you, make sure to keep calling Samsung until you find someone
that understands the policy. To Samsung, they want everyone to wake up
and realize it was all just a dream. There is even a rumor that the Note
8 won't have that number because it will remind everyone they are
counting from 7. Look for the new Note to have a different badge.
It is said that it's easy to make fish stew but it's hard to make a
fish. Samsung has a long road ahead to climb back into the driver's seat
of the Android world.
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