How do they get away with it?

So I was looking at this battery reconditioning site. They sell an e-book that supposedly tells people how to restore their spent batteries to "100% of their working condition."

There might be a little wiggle room in there that "working condition" is not "new condition." However, they do claim that batteries using this guide will be in "new" condition in the video.

I began to look on the web to find people that had tried the guide and reviewed it. But there was no-one. I'm sure people will point to all the review sites listed for this process, but they are all sites that also get money if the guide sells from that site. They are all thinly veiled sales sites at best, and have nothing to do with reviewing the product.

So how are they doing it? How do they make such bold claims that would certainly be worth the $27-$47 it is selling for on various sites and yet no independent party has reviewed the claims?

I'll keep looking at this and write more about it as I find out more.

But just to give you an idea of the claims, take a look at these:

The EZ Battery Reconditioning™ course is the easy to follow, step-by-step system anyone can use to recondition all kinds of old or dead batteries with just simple supplies you probably already have in your home.

The course is made up of step-by-step guides that show you how to recondition each type of battery. And each guide is full of pictures and diagrams so you not only read exactly what to do …you see exactly what to do as well!

It’s like having me and Frank (aka "The Battery Man") standing there with you, guiding you every step of the way as you recondition your batteries.

And it doesn’t matter if you’re not technical or don’t know the first thing about batteries …because our course is incredibly easy to follow and absolutely anybody can use it.

I'm looking at links and videos, and perhaps I'll even give them some money just to make an honest review of my own.